Graphic Design

I designed an asymmetrical lockup united by smooth curves for a softer appearance, paired with a loud + high-contrast palette that amplifies Hive Wife’s fiercer side. Powerful, feminine, youthful, and attractive.

I've worked as an art director + graphic designer with Stella Artois on several experiential programs, including "The Perfect Serve" & "Let's Do Dinner". We exhaustively brainstormed and developed concepts for interactive experiences, wearable designs, space designs, and digital/print collateral.

With my creative team at Mosaic, I was responsible for conceptualizing the space planning for a NÜTRL Vodka brand event. This included multiple iterations of designs that aligned with their VBI, as well as digitally mocking up each concept for streamlining AD + client feedback. 

Michelob ULTRA shared their existing assets (photography, typefaces, and vector art) with our creative team, which I used for designing print collateral, as well as space planning concepts for tradeshow footprints.

Toronto band, Joshanda, approached me to design the initial concepts for their logo and brand identity -below is one of those concepts. With their style of indie music in mind, I developed a gentle, monospaced logo, paired with a desert-rose-pastel palette. 

I've created attractive, client-relevant presentation themes for a variety of proposal decks, promoting important content and ensuring all information is understandable while also impactful.